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Fashion: The great Indian menswear shift

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Designs from Sahil Aneja, Vivek Karunakaran (featuring actor Siddharth), and Payal Pratap

Menswear is getting a strong rewrite today. Designers who created exclusively for women, from Aneeth Arora to Payal Pratap, are expanding into men’s lines; Goa and Jaipur are hosting menswear fashion weeks; on the runway, men are getting equal space (no longer just tokens); and most recently, a men’s-only showcase, fittingly titled ‘The Boy’s Club’, opened Lakmē Fashion Week (LFW). Something quite unheard of till now.

The shift has been building for years, accelerated by social media, a new-age cohort of Indian designers, and a post-pandemic reckoning with personal identity. “Today, many Indian men across age groups are quite aware of cuts, colours and styles that suit their body types. And they put in more effort to dress,” says Selman Fazil, a menswear stylist and former style editor at GQ India.

Vivek Karunakaran

Published – April 04, 2026 07:07 am IST

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