Jenny Pinto wants more people to consciously support a movement towards circularity, a practice that aims to minimise waste and optimise the use of resources. “All of us say, ‘Oh, the fossil fuel companies or big corporations,’ but eventually the consumer has the power,” says Jenny, who founded Oorjaa, a Bengaluru-based design studio focused on sustainable lighting, back in 1998.
Raising awareness about these things is the raison d’être of Oorjaa’s ongoing Shades of Green, a week-long festival focusing on design, dialogue and self-reflection to promote sustainability, which she hopes to make a biennale. From ‘Songs of Nature’, an immersive showcase of some of Oorjaa’s lights inspired by the natural world, to workshops on paper and light making and panel discussions featuring some of the leading experts in the sustainability space, Shades of Green focuses on nature preservation, indigenous community engagement, slow living, waste management, carbon footprint, regenerative actions and material impact.
“I wanted it to be a festival that talked mainly about the circular economy… basically bringing anyone even remotely involved in green design on a platform,” says Jenny.
The festival also saw the launch of the Live Lightly Foundation, a new initiative which seeks to develop educational material, create platforms for dialogue and incubate innovation in the areas of circular thinking, regenerative design, material literacy and mindful consumption.
“The journey with Oorjaa was a huge learning experience,” Jenny explains, adding that her decision to work with waste when her studio started led her towards getting involved in issues like solid waste management and sustainable transport in Bengaluru. We currently need a more holistic approach to address the environmental problems, she believes, adding that we are already feeling the consequences of living in a world besieged by the climate crisis and the AI revolution.
And it is up to us to change that trajectory, she says. “I’m hoping that the foundation can bring together people who are thinking about things like this and work together towards making a change.”
At the exhibition
In a small room, leading off an exhibition hall at Sabha Blr, where Shades of Green is being held, a swarm of jellyfish-shaped lights gleam against a luminescent aquamarine background. Look closer, and you will also see that ocean debris in the form of lost fishing nets has been woven into this collection of lights, titled Aurelia, which, like many other pieces in the exhibition, is made of handmade paper from agricultural waste, in this case, banana fibre.
Many of the lights being exhibited are new designs
| Photo Credit:
Special Arrangement
Other aquatic lifeforms have inspired the ‘Songs of Nature’ exhibition, including a light made of copper wire and banana fibre paper, which captures the ethereality of a lily pad, as well as those shaped into gleaming leopard sharks, sea urchins, sting rays and sea sponges. There are also pieces, which pay homage to terrestrial life—gulmohar blooms, the coral tree, star anise pods and coconut flowers made from an eclectic array of materials, including the invasive lantana, banana fibre, copper wire, varnish and graphite dust.
All these pieces are an attempt at material exploration, as Radeesh Shetty, the founder of The Purple Turtles and Beruru and co-founder at Oorjaa, puts it during a walkthrough. Radeesh, who joined Oorjaa with Gaurav Raj, says this is the first time the studio has collectively showcased many of these products in one space. “What you are seeing here is a culmination of design, which has been done over the last two and a half years or so.”
While some of these pieces have been taken to other exhibitions in Mumbai, Delhi, Dubai and Ahmedabad, this was the first time they were shown in Bengaluru. Also, some of the lights are new designs, “including the big flower, inspired by the gulmohar, the clouds, and many designs in the main hall.”
Outcomes and more
At a panel discussion with various city-based ecopreneurs, titled ‘Sustaining a Sustainable Business’, another crucial question was raised: How does one scale a sustainable business? It is challenging, concur Radeesh and Jenny, drawing from their own experience at Oorjaa to further expand on this.
For starters, there is a considerable investment when it comes to material explorations, says Radeesh. “A lot of time gets invested in designs that don’t see the light of day. People don’t realise how much work goes into the back end. For each design you see, there is a huge exploration that you don’t see, and there is a huge cost to it.”
Additionally, since the pieces are handmade, it takes time. “If tomorrow, I have an order for 500 pieces to be delivered in a couple of months, I have to say no. Even the paper-making process… if we replace it with a machine, we can do what we do in an entire month in a day. But the output is very different,” he says.
Oorjaa, which sources its raw materials from farmers, tribals, fisherpeople and NGOs, also believes in the concept of Wabi-sabi, the Japanese philosophy of finding beauty in imperfection, impermanence, and the natural cycle of growth and decay. “We want people to accept imperfections in a product. It requires a mindset shift,” says Radeesh.
Some pieces pay homage to terrestrial life
Jenny goes one step further, expanding on why this mindset shift needs to go beyond just the products on display. “A product like ours is less than a drop in the ocean in terms of environmental impact, but we try to use them as part of our awareness-building.”
In her view, it is also essential to change the way we look at business itself. “Scalability is a corporate, capitalist way of looking at things. We need to change the expectation and definition of it. “ You end up increasing the carbon footprint of your product and compromising on your core beliefs if you grow too fast, she believes. “These are things that need to be thought through and redefined as we go along.”
Shades of Green is being held at Sabha Blr till August 13
